Corporate Communications – Corporate Reputation Management

The reputation is one of a company’s most important assets. It is not only a crucial factor when the company has to withstand a crisis but it is also very important in achieving a number of vital business goals such as:

  • High level of client loyalty - since they provide the company’s income
  • Credibility towards business partners and the business community in general - since thus it is much easier to operate and in better conditions
  • Investors’ confidence leading to:
    • Access to favourable financing
    • Higher capital market assessment
  • Institutional support - since without this it is almost impossible to do business
  • Attracting and retaining of qualified employees on favourable terms.

Our team is exceptionally effective in the development and management of corporate reputation. This is result of the following combination of advantages, which are rarely encountered in Bulgaria:

  • In contrast to almost all PR consultants in Bulgaria, we have economic education and profound knowledge and understanding of the economic processes that run a company’s business and the country’s economy.
  • Grozdanov Communications Consulting's experts have a unique 10 years of experience of communications in business sectors such as:
    • Fuel distribution
    • Financial services
    • Construction and building materials production
    • Investor relations
    • Institutional / governmental PR
    • Aviation
    • Telecommunications
    • High technologies
    • FMCG
    • Agriculture
    • Sports etc.

Our exceptional experience working in all these sectors with a number of top rated international and Bulgarian companies and institutions provides us with a wide range of contacts as well as knowledge of all classic and innovative communication tools. All this, combined with profound understanding of our clients’ activities, allows us to develop and implement with maximum efficiency communication strategies that achieve REAL results and add REAL value to business.

Our clients in the field of the corporate communications:

  • Lufthansa Technik Sofia
  • BNP Paribas Personal Finance, Bulgaria
  • Wienerberger
  • Walmark
  • Building Development Holding
  • Agrigrowth Investment Fund Ceres

Members of our team have worked in the field of the corporate communications for clients as:

  • IBM
  • VISA International
  • Henkel
  • Mars
  • Nokia
  • Goodyear
  • еasyJet
  • Wiener Boerse
  • GE Enegry
  • SAP Labs
  • Experian Scorex
  • Regus
  • 2be
  • Petrol
  • Petrol Holding
  • Transcard
  • Eurobank
  • Business Park “Varna”



- Work in English and according to international standards

Our team works both in English and Bulgarian and coordinates and reports the delivered services entirely according to the standards applied by international communications consultants. We evaluate the achieved results rigorously having the value added to the client’s business as the main criteria of success.

- Bulgarian market entry

The Bulgarian business environment, while generally favourable for foreign investments, can often be surprising with its specifics. Actually this is typical for most local markets. That is why it is vital for an international company not to make a wrong step while entering the country.

Our experts have extensive experience of supporting top investors’ market entries in the region. Aiming to secure an effective and fluent start of local activities, we provide a lot of business focused services, such as:

  • Business environment research, perception audit and stakeholders analysis
  • Identification and building effective relations with all stakeholders on a national and regional level
  • B2B and B2C communication programmes
  • Gathering qualified and effective consultants in the sector of:
    • Public Affairs / relations with the institutions and the political factors in Bulgaria
    • Legal services
    • Real estate
    • Human resources
    • Accounting and tax consultations
    • Marketing and advertising etc.
  • Initial brand / company positioning, the development of media relations, speaker positioning etc.

- Servicing a client who does not have representatives in Bulgaria

Delivering communication services to a client who does not have a based in Bulgaria representative, authorised to communicate with the local media, requires not only language skills and cosmopolitanism. Knowing and being skilful at a number of international business practices, procedures for coordination and reporting and even tricks and innovative solutions provides such clients with an effective and non problematic “virtual” presence in Bulgaria’s business and media environment.

Our team has successful experience working with a number of international companies which, at a specific moment, did not have communication representatives physically situated in Bulgaria, such as Nokia, VISA International, easyJet, GE Energy, Wiener Boerse, Experian Scorex, etc.

The CEO of BNP Paribas Personal Finance, Bulgaria Loic Le Pichoux presented the company and analyzed the non-banking consumer lending sector in an interview for “Dnevnik” Business Daily


The President of “Building Development Holding” Georgi Georgiev speaks about the construction sector, the EU funds’ absorption and the company’s development plans in an interview for “Dnevnik” Business Daily