Communication Crisis Management

A communication crisis may directly jeopardize the business of a company and even ruin it. It can be triggered by numerous factors – customers’ complaints, dissatisfied employees, leakage of in-house information, failure of the information system, an institutional issue, sabotage by competitors, labour accident, or even a natural disaster. Such a crisis may harm a company business in many different ways. To illustrate:

Corporate Digital Communications - Communication Hub

Communication Hub is a hybrid multichannel communications service developed by Grozdanov Communications Consulting, for leading international and Bulgarian companies. It increases the corporate communication’s efficiency to all target audiences, utilizing various communication channels:

Product Communications

Having a good product is not enough for successful business. You need the clients to know about it. That is why it is necessary to communicate with them. In the trade’s long history advertising has been used for that purpose. Today only advertising is not enough, since the audiences have developed “spam” protectors against its aggressive messages.

Public Affairs

Every day legislative, governmental and judicial institutions make decisions that may facilitate, but might also threaten the business of companies. Often decisions and policies of Parliament, the bodies of the state and local authorities, and even those of the judiciary may strongly impact the business in some sectors, and of the entire economy. They may indeed support businesses, but can also seriously harm them. That is why successful communication with the institutions is of crucial importance for companies.

Internal Communications and Employer Branding

Internal communications

The employees are among the most valuable assets of a company. As a rule their productivity relates directly to the motivation they have. Yet, motivation is far from being dependent solely on remuneration.

Business-To-Business Communications

Very often a company’s business depends on the communication with other companies and their managers. But it is very hard and frequently impossible to reach the decision makers. Their schedules are full to the last minute and they can spare time only for a short list of carefully selected and really important assignments and meetings.

Corporate Communications – Corporate Reputation Management

The reputation is one of a company’s most important assets. It is not only a crucial factor when the company has to withstand a crisis but it is also very important in achieving a number of vital business goals such as:

Financial Communications / Investor Relations

“It takes a newspaper to kill a fly and a bank”. The same holds true of a public company. Any manager of a financial institution and/or a public company knows this saying.

The truth is that financial institutions and public companies are brought to “trial” before their clients and investors every day. A great number of their “pleadings” are then communicated through the media.

Successful “Eye-To-Eye” Communications

Some “lucky” people enter a meeting, get what they want in 10 minutes and in the end their counterparts do not want to let them go. Many others lose any chances of this at the fifth minute and there are some poor guys who cannot even manage an appointment. What distinguishes these people actually is not the “luck” but the ability to communicate - a vital skill, whose development has become a reason for several sciences to be established …


“First you invest in image, and then it pays off to you.”

- PR rule


“A journey of thousand miles begins with a single step.”

- Lao Tzu


The companies every day face their audiences’ trial and their verdict has been sealed no matter if they plead or not.


“The tongue does not have bones, but is a bone breaker."

- Bulgarian proverb


"I don't do business with people I don't trust”

- Warren Buffet


"Each company deserves its shareholders."

- Warren Buffet


„If something is not covered by the media, it has never happened.”

- PR rule