Alexander Grozdanov
General Manager

Alexander has 15 years of wide-ranging corporate communications, issues & crisis management, public affairs and investor relations experience on the Bulgarian market, leading campaigns for major clients as: BNP Paribas Personal Finance /former JetFinance International/, Association for Modern Trade, Lufthansa Technik, Wienerberger, Henkel, First Investment Bank, VISA International, IBM, Goodyear, Petrol, 2 be and many others.

Before establishing Grozdanov Communications Consulting he gained profound consultancy knowledge as an Account Director for Bulgaria in a leading Central and Eastern Europe agency, where he has planed and supervised communication campaigns for international companies as Nokia, Mars, easyJet, GE Energy, SAP labs, Wiener Börse, etc.

In 2007 Alexander played leading role in the communication campaigns, implemented to support the Initial Public Offerings of First Investment Bank /biggest ever on the Bulgarian Stock Exchange/, Industrial Holding Bulgaria and Billboard AD.

Alexander has been a PR Manager of Petrol Plc., the leading fuel retailer in Bulgaria. He also has gained profound consultancy experience in Communication 2002 – an in-house communications company of Petrol Holding - the majority shareholder of Petrol Plc. and over 30 other companies including the former Eurobank and Transcard. At this position he developed and implemented communication strategies in the areas of fuel trade, banking and finance, telecommunications, sports and consumer.

Prior to Petrol Alexander has worked at the Communications Directorate at the Council of Ministers of Bulgaria where he provided with information policy and PR strategies Ministries of Finance and Economy.

Alexander holds a master's degree in International Economic Relations and a bachelor's degree in Finance from the UNWE in Sofia. He was certified in USAID program for political public relations in the US. Alexander has led trainings on Media Relations for New Bulgarian University, the Institute of Public Finances at the Ministry of Finance and for a number of senior managers of Bulgarian and international companies.

 

PUBLICATIONS:

 

"IS THERE A STEVE JOBS HERE", "PARI" DAILY, 25.01.2011, P. 18 & P 19

Download "Is There A Steve Jobs Here" p.1 here , p.2 here

 

 

"SOMETIMES AROUND CHRISTMAS", "MANAGER" MAGAZINE, DECEMBER 2010, P. 78 & P.80

"Download Sometimes Around Christmas" p.1 here , p.2 here

 


 

“First you invest in image, and then it pays off to you.”

- PR rule

 

“A journey of thousand miles begins with a single step.”

- Lao Tzu

 

The companies every day face their audiences’ trial and their verdict has been sealed no matter if they plead or not.

 

“The tongue does not have bones, but is a bone breaker."

- Bulgarian proverb

 

"I don't do business with people I don't trust”

- Warren Buffet

 

"Each company deserves its shareholders."

- Warren Buffet

 

„If something is not covered by the media, it has never happened.”

- PR rule